How to use a CMS to its fullest potentialVegard Ottervig on
Take an essential look on how you should use your CMS to best fit your purposes in this short guide.
Just because something is possible doesn’t mean it is smart to do it. Even if your CMS has a ton of functions and features, it doesn’t mean that you have to use them. Always think about what you are supposed to do or solve, and then think about what tools are best suited for the purpose.
A carpenter doesn’t go crazy with his entire toolbox just because he is in possession of it; he doesn’t use a hammer, screwdriver, saw, crowbar, wrench, etc. randomly or non-discriminately – he has a plan and a purpose, and so should you.
Find out if you have the right cms for your digital experiences:
This principle is the common theme throughout our blog; know what you are doing and why you are doing it. A lot of best practice tips depend on a given organisation’s context, but here are some general best practice advice that should apply to most organisations and user cases.
Have a plan for your content, don’t just publish something in order to have published something (because “everybody else is doing it”). What do you try to obtain? What is the end goal of your organisation, and how can you support this goal with your websites, apps, intranet, etc. through the CMS?
Users and risk mitigation
Only include colleagues and external consultants in the CMS that are strictly necessary to strategy and operations. Reducing the number of users not only mitigate risks, but also makes the user management more manageable and orderly for you.
SEO and quality
Think quality over quantity when it comes to SEO strategies – reuse and republish old content that has been through a refreshment makeover, include relevant images, and link to other relevant articles within your CMS.
Keep the clutter away from both your website and your CMS, thus making the daily operations and more long term strategy clearer to your digital project, your mind as well as more user friendly and accessible.
Search and backups
Be sure to take advantage of the services of a search function that you can customise to retrieve and show exactly what types of content you want. And think about backups and version control – you don’t want to lose any of your carefully planned and produced content.
Read the case study of how Gjensidige are creating trailblasing digital experience.
If you follow these general advices, you will have come a long way in successfully managing and using a CMS to its fullest potential. Remember to look for a CMS that are both flexible and robust – flexible in serving your concrete, specific needs and robust in delivering a stable and safe operations environment.