How to convince your developers to change CMSVegard Ottervig on
Convince your developers to change CMS with these benefits that are guaranteed to send your team weak at the knees.
Flexibility, efficiency, better content creation: these are just some of the benefits of a new CMS that are bound to get your digital team excited. But what about your developers? While preaching about easier collaboration and seamless editing might not be enough to convince them to change CMS, talking about front-end frameworks and open standards will definitely push the right buttons.
Find out why a $90BN financial services company chose their new digital platform:
Developers care about…
Community and help – an active community is always a plus for developers as it allows them to troubleshoot problems and learn from others.
Open source – a modern CMS that’s built on open standards makes it easier for developers to adjust your system to changing requirements and future trends without any fuss.
Fast and easy to learn – who doesn’t like an easy life? Your developers will definitely be tempted by a super intuitive CMS.
New stuff – maintaining an old CMS is a huge drain on time and resources. In contrast, a new system allows for innovation – something that the best developers always get excited about.
Building good solutions – like the rest of us, developers want to build something they’re proud of. A new CMS offers the opportunity to create something that really matters rather than spending time patching up an old system.
That their solutions are actually used – whereas an old CMS might be off-limits for the less tech-savvy team members, a new one will be used by everyone. That means their work will help improve the working lives of a whole organisation.
Collaborate with smart people – collaboration is at the heart of innovation, and your developers will get to do tons of it with a new CMS.
Time and freedom to experiment – an open and flexible architecture gives your developers the opportunity to play around with new ideas and create a system that fits your organisation like a glove.
Using their own preferred development environment – for a developer, there are few things as frustrating as working with completely new hardware and software, making a flexible CMS an irresistible prospect.
What gets them really excited about a CMS...
Not having to support the non-technical users – developers are busy enough as it is without having to be on-hand for IT support. A new CMS that allows for independent content editing is an offer they can’t refuse.
Freedom to choose templating frameworks – pluggable templating lets your developers use their favourite template engines (including Freemarker, Mustache and Thymeleaf).
Freedom to use any front-end framework – a CMS that lets your developers use their favourite front-end framework, whether that’s React, Angular or Vue, is a guaranteed winner.
Time is the clincher...
Avoid these at all costs
Before you begin preaching to your development team, it’s worth bearing in mind what they don’t like to hear (bring these up in conversation at your own peril):
Being told what to do – tell them your goals. Don’t tell them how to get there.
A rigid CMS – an unflexible CMS is like kryptonite for developers. It slows down their work, stifles innovation, and is a constant source of headaches.
Being asked to troubleshoot – any solution that requires even more troubleshooting is bad news for an already busy team.
Frequently asked questions
What is a CMS?
How does a CMS work?
A user adds information to a database through a GUI, which are fetched by template code and published as e.g. a web page.
What types of CMS exist?
How to choose a CMS?
Consider the requirements of your organisation: your audience channels, your budget, self-hosting vs. cloud, and the UX of the CMS.