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Make your CMS the hub for your digital experiences

Vegard Ottervig on

Let your content management system be the centre piece of your digital orchestration.

Digital experiences, like apps or websites, are designed to make interactions and engagement between customer and brands the best they can be. But all too often, companies rely on a range of content management systems and homebrew software to deliver their digital experiences. The result feels jumbled and disjointed to manage, let alone to use.

Find out how you make sure you choose the right CMS:

Checklist: How to choose the right CMS

However, there’s no reason why you should be using so many systems—and a great many reasons to pull all of those functions together with a CMS that serves as the hub for your digital experiences.

Here are just a few.

5 reasons to make the CMS your hub

1. Increase your team's efficiency

Using a single CMS is a surefire way to kickstart your team’s productivity. Being able to share content and assign tasks across your digital projects and experiences saves a lot of time, reduces the risk of miscommunication or misunderstandings, and allows your editorial staff to focus more of their energy on creating great content.

2. Easier maintenance

The only thing more frustrating than having to update one system, is having to update multiple systems. When essential maintenance is required, a single CMS is easier and quicker to upgrade or patch up. Fewer systems means less downtime and fewer hours spent on planning and testing. Good news for your developers, your editors, and your customers.

See also: What is Enonic Experience Cloud?

3. Make your developers’ lives easier

The more systems you have, the more languages your developers will have to speak. But with a single system, your dev team only has to learn one platform—streamlining the development process and saving you a ton of time and money.

4. Support and SLA from one source

Having multiple contacts and service level agreements (SLAs) increases the amount of time spent finding solutions to various issues. So why not centralise them? It’ll mean far less toing and froing between contacts, leaving you and your team with more time to create amazing digital experiences.

5. Headless distribution

You might think it's necessary to have one platform for your website, another for your intranet, and still another for your app. Nonsense! A single CMS with headless capabilities can let you focus on making content, while the platform distributes the content to any chosen channel—whether it's web, app, or IoT.

What you should consider

1. Choose a flexible and customisable CMS

A CMS that’s easy to learn and use, but that’s also flexible enough to create powerful digital experiences across multiple channels, will pay dividends in the long run. Open APIs, for example, will allow your developers to be able to access content quickly.  A scalable system that can grow with your business will also help you remain agile among your competition.

Read more: 5 reasons to choose Enonic as your CMS

2. Third party integrations are a must

The best CMS vendors know that they can’t compete with highly specialised niche players. So to give you the best of both worlds, they provide easy access to ready-made integrations with third party tools like Google Analytics, and marketing automation tools. Choosing a CMS that allows you to build the exact right capability for your business needs means that you can be confident that you’re getting the best of breed tools, all in one place.

3. Easy to improve the user experience

Improving the user experience across all channels should always be your number one focus. Whatever your sales strategy, your company’s success rests upon providing the customers with the best possible experience. Your CMS will be a key element in this effort, allowing for intuitive and effective content management across all of your sales channels.

First published 9 July 2018. Updated 24 February 2020.

Checklist: How to choose the right CMS

Frequently asked questions

What are digital experiences?

Content and functionality on every digital touchpoint—including websites, mobile apps, IoTs, wearables, beacons, AR/VR, and digital signage.

What is a digital experience platform?

A DXP delivers unified experiences across different digital channels, while using analytics to understand the users and continuously improve the customer journey.

What is the difference between CMS and digital experiences?

Digital experiences are the end user solutions—like website, intranet, app, chatbot, e-commerce, IoT—while a CMS is the engine behind them all.

Topics: 
content management
digital experiences
cms
headless cms
teamwork
digital projects