6 ways Enonic XP can help your company generate revenueMorten Eriksen on
The web application platform Enonic XP delivers digital experiences that will add value to your organisation by generating more revenue.
Increasing the revenue is probably a hot topic for most companies. But, as in most cases in life, it is easier said than done. Thanks to the digital transformation it is smoother than ever before to reach out to potential customers through a wide array of channels in order to increase revenue from digital. But there’s no automatic guarantee of success here, either.
As CMSWire points out, technology—even good and efficient technology—cannot create a business strategy. Only you and your stakeholders can, but technology can certainly be a helpful tool in the process toward increased gold and riches.
Let’s see how a web application platform like Enonic XP can contribute to revenue generation.
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1. Innovation vs. maintenance
Increased revenue means increased financial results in the bottom line—essentially more money made in the end. How do you go about to make this goal come true?
It is important to remember that revenue is not about saving money, but to innovate, providing new and more efficient ideas and solutions in order to generate new income.
Having an innovation platform like Enonic XP will aid you in this endeavour. Enonic XP is an agile web platform for fast deployment of new ideas and prototypes. From the moment your creative team comes up with an idea, it can be easily tested out in real life through your developers and the innovation platform.
2. The digital organisation
Even though almost everybody talks about digital transformation as a way to adapt to the evolving market, not every organisation out there is wholly digital yet. A lot of established brands and businesses have decades, and in some cases even centuries of processes and content that need to reach modern times. The complete digitalisation of processes and content is therefore a priority for many organisations.
With Enonic XP you have one platform to rule them all. The platform has all the necessary components to achieve the goal of digital transformation; it is easily taught and understood, and can be used to pull off digital projects and initiatives in a relatively easy manner.
3. Time to market
As mentioned above, Enonic XP allows you to build things faster while at the same time requiring little training. It is easy to master for non-technical users, enabling everyone in your organisation to participate in conceptualising and building innovative solutions to increase revenue.
Through Enonic XP you may have continuous delivery and fast improvements or enhancements to the service at all times. The time to market is fast, which is something you can use to test out different hypotheses to see what works for you in the quest for revenue.
As Enonic XP is a web application platform, it allows you to build basically whatever digital experience you want. In this way you can easily build different solutions catering to your customers’ needs.
But why, might you ask, would for instance a shipping company or a sanitation company need a web application platform like Enonic XP? The digital transformation is all around us—it affects all aspects of our lives and doings.
“Physical” organisations like the ones mentioned need digital technology as well—they might want to change their physical faxing solution for invoices to a digital self-service function on their website. This is where you can use Enonic XP—one platform—to save time and keep things tidy.
5. Content marketing made easy
Finally, you might be wondering: “what about the content management?” Enonic XP arrives with a CMS built in. As we have explained in several other blog posts, Enonic XP makes content management easier than tying your own shoelaces.
Content marketing is a pivotal part of marketing strategies aiming to leverage your market share and revenue. Enonic XP is a powerhouse of software technology, making it a natural choice to be the hub of your digital experiences.
6. The bottom line
Being able to stay ahead of your competitors and building prototypes faster and having flexibility to build different solutions in one platform is a winning formula to increase revenue.
Enonic XP provides all of this and is a surefire way to get you started and testing out technology in tandem with your overall business strategy.