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WordPress vs. Enonic XP

What are the similarities and differences between the content management systems WordPress and Enonic XP? Get the essentials in this comparison.

WordPress is the largest CMS in the world, with millions of blogs and hundreds of thousands of websites running on the platform. However, despite its large market share WordPress is not so often used by large businesses and organisations.

In your search for a professional alternative to WordPress, you might have come across a variety of brands—including Enonic XP. How does WordPress and Enonic XP compare?

Compare Enonic to 17 leading CMS vendors, including WordPress:

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Quick WordPress facts

WordPress is a free and open-source CMS based on PHP and MySQL. The WordPress platform is commonly associated with blogging, but it also supports web content types like forums, media galleries, and online stores.

Features include a web template system, plugins architecture, permalink structure, tagging of content, and themes. The latter feature allows users to change the look and functionality of a WordPress website without altering the core code or site content.

Quick Enonic facts

Enonic XP is a free and open-source web application platform based on JavaScript and Elasticsearch. XP can be used to build progressive web applications, complex websites, or web-based APIs. The platform’s embedded CMS contains a visual drag and drop editor, a landing page editor, support for multi-site and multi-language, media and structured content, advanced image editing, responsive user interface, permissions and roles management, revision and version control, and bulk publishing.

Enonic XP uses an application framework for coding server logic with JavaScript, and ships with an integrated content repository—thus eliminating the need for SQL. Furthermore, Enonic XP is a hybrid CMS, which means that developers can create traditional websites and landing pages, while at the same time use XP in headless mode for distributing editorial content to any device or client.

WordPress pros and cons

Powering more than 60 million websites, WordPress is the most popular website management system in the world. Legions of developers and agencies know WordPress inside out, offering readily available support and a vast variety of different themes. The platform is therefore perfectly suitable for bloggers, private initiatives, and small organisations.

The user-friendly nature of WordPress makes the user interface easily understood. Any theme can be customised through sliders, switches, and visual preferences in WordPress—thereby enabling the creation of websites for fairly non-technical people.

See also: 12 reasons why you need an alternative CMS to WordPress »

This simplicity is a two-sided coin, however. The small core and the emphasis on website development without the need to code can pose significant challenges for medium and big-sized organisations with more complex needs in digital experiences.

If you want to expand functionality beyond the standard WordPress features of posts and pages, you need a more advanced theme and several plugins—and the proper deployment and maintenance of these are best handled by experienced developers. Also, the addition of more and more plugins itself pose a security and performance issue.

Enonic XP pros and cons

Although a small company, Enonic is used by major Norwegian organisations, including Norway Post, the insurance companies Gjensidige, Storebrand, and KLP, the Norwegian Labour and Welfare Administration, and the
Norwegian Armed Forces.

In Enonic XP developers build applications and websites using JavaScript. The flexible platform allows fast prototyping of solutions and fast deployment. Also, the apps available through Enonic Market all work independently of each other and don’t create any dependencies, ensuring flexibility in a safe and stable framework.

Read more: 12 ways Enonic can help you save time on daily tasks »

But Enonic XP may feature a “too clean” user interface, as Mike Johnston of CMS Critic calls out for more help and support options within the dashboard. In the verified user reviews at reviewers miss a migration tool for migrating sites to XP. Another disadvantage of Enonic XP contra WordPress is a smaller user base and fewer third-party integrations.

Remember, Enonic XP is designed for professional development and continuous delivery from the ground up. XP is not meant for non-technical people to set up and maintain—although non-techies can use the embedded CMS without any trouble.

Comparison between WordPress and Enonic XP



Enonic XP

Coding language



Database requirements

Yes (supports MySQL and MariaDB)

None, embedded NoSQL



GPLv3 with linking exception and commercial license for paying customers

Integrated search

No, third party

Yes, based on Elasticsearch


Yes, with an extra component

Yes, based on GraphQL

Flexible content types



WYSIWYG page editor



Responsive UI



Image editor


Yes, including focal point

Customizable templates



SEO management

Yes, third party

Yes, app from Enonic Market

Version control



Video content

Yes, embedding

Yes, embedding


Runs anywhere, marketplace, several vendors, most servers and OS

Run anywhere, Enonic Cloud, three tiers (developer, professional, enterprise), GCP Marketplace

Support plans

Third party and vendor

Yes, by vendor

Free support


Forum, Slack





Yes, third party and vendor

Yes, by vendor



Yes, apps from Enonic Market

Example: Publishing a blog post in WordPress

In WordPress you have a dashboard with a menu to the left, which is where you will find “Posts” and the option “Add New.” You can alternatively use the “Quick Draft” feature on the “Home” screen. Once inside the post, you add the title and the content in the appropriate visual editor fields/blocks, before filling out information in the right menu, such as tags, featured image, and excerpt. Previewing and publishing options are in the upper right corner, and the post can be found in the “All Posts” section in the left menu.


Example: Publishing a blog post in Enonic XP

In Enonic XP you navigate through the content tree list to decide where a piece of content will be placed in the hierarchy—before you proceed to create it. When choosing a designated spot for e.g. the content type “blog posts” is prevalent, you’ll automatically get a suggestion to pick a blog post when creating a new content. Once inside the blog post, you can navigate through fields systematically, before saving, previewing, and finally publishing the blog post:

Blog posting in Enonic XP

Don’t miss: What makes Enonic your choice?

What CMS should you choose?

As always, what CMS you should choose depends entirely on your use case and the requirements of your organisation. WordPress was originally and primarily still is a blogging tool, and can work perfectly for individuals, small organisations, or for companies where the digital experience isn’t business critical.

Download a head-to-head comparison from SoftwareReviews:

Enonic vs. WordPress head-to-head report from SoftwareReviews

WordPress features a lot of themes and plugins, and many developers and agencies know the CMS well. However, the PHP architecture might not be what future-oriented developers are looking for in terms of flexibility, security, and omnichannel readiness. On the other hand, Enonic XP was designed from scratch in 2015 by a team with over a decade of web content management experience, and is a flexible and smart solution for building progressive web apps, complex websites, or APIs—exactly the tools more demanding organisations need for the future.

SoftwareReviews Web Experience Management Data Quadrant Report 2022

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