The skills you need to build successful digital experiencesVegard Ottervig on
Having a digital dream team will ensure your project runs without a hitch if they have the right skills. Here are some of the most important ones.
Behind any amazing digital experience is an amazing digital team. With a combination of project management skills, development know-how and editing expertise, they’ll be able to guarantee the long-term success of your digital experiences.
But while a digital dream team will ensure your project runs without a hitch, the first challenge is knowing which skills you’ll need. Here are the most important ones to add to your checklist.
Are you sure you have the right CMS for your digital experiences?
What skills will you need to build great digital experiences?
Building a successful digital experience for your customers involves plenty of consultation, cooperation and coordination. But most importantly, it requires a great team. Experts in development, testing, design, marketing, management and content production will all come together to build a stand-out digital experience, from back-end coding right through to pre-launch testing.
Assembling a digital dream team doesn’t mean making countless new hires, though. Remember that one person can assume many roles, helping to keep your team nimble and efficient.
A project manager will oversee the entire project. They’re responsible for deadlines, KPIs, and reporting, as well as arranging follow-ups with each project member.
With overall responsibility for the digital solution, this team member will need specific digital skills, a knowledge of UX, and the experience to consult on final solutions and business strategy.
UX designers have to produce design that takes into consideration both the brand profile and the user experience. They should also be able to deliver HTML and CSS to the developers.
Web developers are able to implement designs using CMStemplating and popular UI frameworks, so it’s important that they’re trained and certified on the CMS.
Back-end development involves more heavy lifting, including the ability to integrate the work the front-end developers do into the back-end system. A developer will need to be trained and certified on the CMS.
CMS vendor expertise
To ensure your project runs as smoothly as possible, CMS vendor expertise can be helpful. A CMS vendor will advise on best practice to speed up the project and improve the web editor’s experience.
Note that it’s not always possible to get the help of a CMS vendor as they have limited resources, but grab one if you can.
Developers don’t just need to write code – they need to deploy it on a server too. Look for developers with skills in continuous deployment, including automated testing for code.
Content production / web editing
As well as development skills, you will need team members with the ability to produce the actual content for your customers and users. This includes copywriters, web editors, and graphic designers. As well as being able to create content, they should all be trained on the CMS.
Accessibility / SEO
To make sure your content is seen by as many people as possible, accessibility and SEO is an important consideration. Look for an expert who’s well-versed in the WCAG standard, as well as SEO best practices.
Testing expertise will help make sure the final solution is secure, accessible and fulfills all of its functional requirements, as well as being free of any bugs before launch.
Side note: Operations
Even once your digital project is finished, you’ll need someone to operate and maintain the servers and offerings. This could be your IT department, your solution partners or the CMS vendor if they offer such services.
Building successful digital experience requires a wide spectrum of skills. But that doesn’t mean hiring an army of staff. A nimble team will include digital pros who are able to wear a number of hats, and work together to ensure your project is a success from the start.
Frequently asked questions
What are digital experiences?
Content and functionality on every digital touchpoint—including websites, mobile apps, IoTs, wearables, beacons, AR/VR, and digital signage.
What is a digital project?
Undertaking that aims to introduce, transform, or manage digital strategies and operations in or with your organisation.
How to run a digital project?
What skills do you need for digital projects?
What does a project manager do?
Guiding the general direction of a given project, with responsibility toward the leadership group and for following up team members and deadlines.