How a digital experience cloud can lift your businessVegard Ottervig on
Get ideas to convince your stakeholders to adopt an experience cloud in their digital strategy.
Content management systems evolved into broader digital experience platforms, and now the latter are evolving into digital experience clouds. Being more than a mere gimmick, experience clouds fundamentally alter the way organisations can do business, and stragglers will not survive on the market.
Business is closely tied with a seamless customer journey—and in order to lift the former, you need to improve the latter. An experience cloud can provide the necessary boost to make this goal reality. Here are some arguments in favour of the adoption of a digital experience cloud.
Focus on your customer journey and solutions
A digital experience cloud (DXC) offers the same features of a digital experience platform (DXP), but with one crucial difference: Demanding tasks like operations, scaling, and cloud deployment are managed by the vendor instead of in-house or by a third party. This means the platform itself is readily available, enabling you to focus solely on building solutions and improving your organisation’s digital customer journey and personalised experiences.
Being less dependent on internal resources to begin a project will free time and resources to develop your content and services—resulting in you potentially delivering more value to your customers. This means increased revenue and saved costs.
When WP Engine adopted Google Cloud Platform’s newest infrastructure, the WordPress DXP could boast of a 40% increase in performance. In a time when even the smallest delays can cause conversion rate and page view losses down the customer journey, having a fast and powerful DXC in the core will certainly be a business advantage.
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Fewer moving parts
Managing cloud infrastructure and operations in-house allows for more complexity and more moving parts—and consequently more risk. For an organisation it is taxing or downright impossible to know and do every task well, which is exactly what an experience cloud addresses in terms of digital experiences.
No organisation can excel in all areas. Managing operations yourself means you need to know every detail, which is both time-consuming and costly. This is why the division of labour is so successful. Outsourcing to DXC professionals keeps the parts of your concern to a minimum, while the vendor simultaneously takes advantage of its economies of scale.
Unily also stresses the importance of business integration with a unified DXC, listing advantages like improved communication between colleagues, partners, and customers, increased productivity by gathering technology and data in one place, and an overall improvement due to one seamless, friction-free experience.
Pay as you go
Tight budgets can put a lock on even the most promising of projects, and businesses regularly seek predictability in prices, operations, and future roadmaps. With a DXC you have no need for a large upfront investment. There will be less unknown factors from the start, and you pay for what you actually need and use.
A DXC is thus essentially suited to grow alongside your business—you can start small and scale as required. This does not only involve e.g. traffic spikes to your digital experiences, but also the addition or removal of features as you go.
Episerver puts it like this: “You pay only for what you need today, but are ready to grow in an instant. You no longer have to carefully plan your IT infrastructure all at once, but can adapt to new opportunities as they arise.”
Security is a fundamental issue not to be treated lightly by any serious organisation. The responsibility for digital experience security should therefore be shared with the DXC vendor, instead of being wholly outsourced. While the DXC vendor has a vital interest in managing security across all its customer base, the vendor naturally cannot claim responsibility for all custom solutions you eventually build on top of the platform.
However, costly and time-consuming security and penetration tests will primarily be handled by the vendor, freeing your teams to focus on your core business. For instance, Acquia offers a host of security features not easily handled in-house, like layered firewalls, security event monitoring, SAML and two-factor authentication support, automated platform monitoring, virtual private cloud, HIPAA-compliant environment, and more.
The bottom line of investing in a digital experience cloud is to deliver value to your customer faster, potentially increasing the revenue for your business.