Digital transformation explained in fewer than 50 wordsSiw Grinaker on
Are you searching for a short and essential definition of digital transformation? Look no further.
You may have heard it for years: digital transformation is fundamentally changing the way we conduct business. Every aspect of strategy and operations will be affected by the increasing digitisation, every field will be impacted, no analogue stone will be left unturned.
But what hides behind all the gimmicks and buzzwords? What is the essential nature, what are the cold facts about digital transformation? What do you actually need to know about the concept to make the best possible advices to your organisation or clients?
Essential definition of digital transformation
Digital transformation is an umbrella term for the effects of rapid innovation in digital technology on core business functions and processes, enabling new methods and more efficiency in solving traditional tasks and delivering customer value—while simultaneously rendering existing operations and communication obsolete in terms of competitiveness on the market.
What to do next
So, digital transformation is essentially a colloquial term describing the fact that your industry and business are undergoing a technologically driven change in the way of solving tasks. Also, the concept implies that you need to adapt and make smart use of new digital technology in order to stay up to date and not be left behind by your competition.
Read also: Translating technology to business value »
So what should you do next?
You should educate yourself on the current status of digital transformation. Get to know what the top priorities of leaders are, what main barriers there are against going through with digital transformation, what sectors and geographies are most likely to implement technological change first, and what specific trends dominate the scene.
You should also start preparing for digital transformation by assessing how you can introduce process automation. Involve the leadership in your organisation, identify non-essential functions, and start small to test the most optimal solutions.
You should then implement your changes by establishing a digital transformation task force and introducing modern, organisation-wide principles to lay the ground for the actual changes.
Being prepared for the future will, in any case, require that your organisation invests in an innovation platform, so agile and flexible that it is able to fulfil all the imaginable demands of the immediate years to come. Be sure to choose wisely and for the long-term.
Don’t miss: Integrate your CMS with marketing automation »
Here are some additional resources we find valuable in regard to digital transformation:
What is digital transformation? By The Enterprisers Project
Preparing for digital transformation in five steps by ITProPortal
Unlocking success in digital transformations by McKinsey
Digital Transformation Is Not About Technology by Harvard Business Review