10 problems of a website project you can't blame on the CMSSiw Grinaker on
Discover the most common website project problems and how to fix them (spoiler: none of them involve your CMS).
The poor CMS: it bears the brunt of so much frustration over sluggish website projects. But website problems aren’t always down to technical issues. Often inefficient project management, a lack of skills, and a far from perfect organisational structure can slow things down. Here are some of the biggest problems facing website projects and how to solve them.
Future trends of digital experiences? Find them here:
1. Prioritising maintenance over innovation
Does it feel like you’re sinking time and money into patching up inefficient systems? It’s probably because you are. Maintenance might seem like the easy option, but when it’s prioritised over innovation you can end up with a digital architecture that’s consistently slowing down your website projects.
One of the biggest website problems isn’t down to misbehaving tech but bureaucracy. Ineffective policies, sluggish decision-making and an endless stream of paperwork can turn a simple website project into a bureaucratic nightmare. Instead, take inspiration from lean startup techniques designed to crack down on waste and shorten product development cycles.
3. Communication problems across departments
It takes a diverse team to create a great digital experience, but that collaboration can also be where some of the biggest problems lie. To prevent sluggish communication between departments, it’s important that you establish the best way to collaborate from the off. When you’ve chosen one that suits everyone, stick to it – going off-piste can lead to important information being lost between the cracks.
4. Time-consuming small tasks
You might count yourself as a pro multitasker, but those small tasks can derail even the most carefully planned website projects when allowed to stack up. To keep your project on track, why not create a priority lane for small tasks. This stops them from getting in the way of other tasks and makes it easier for your digital team to sprint through them.
5. Skills shortage
It doesn’t matter how powerful your CMS is – without the right skillset, your website project is never going to get off the ground. Often training can be enough to polish up your team’s skills. but other times it’s best to invest in expert help. It might seem like cheating, but bringing on outside help can be a savvy move. Development partners can help fill in the skills gap to create your digital dream team.
It’s not just building a digital experience that requires the right skills. Deploying and maintaining cloud hosting is another common roadblock for website projects. Choosing a cloud enterprise package can be a surefire way of guaranteeing uptime while freeing up your developers and digital team to work on other things.
6. Poor legacy system integration
Working with a legacy system isn’t always easy, but it doesn’t have to sabotage your website project. To ensure a seamless experience between a legacy system and a new one, ask the experts to expose the right APIs for integration.
7. Inefficient project management
If your website project is dragging on for months on ends due to constant bottlenecks and inefficient communication, it’s time to stop blaming your CMS and start focusing on the way your team works. This is where the Agile Method can really help. Designed to improve technical practices and project management, agile frameworks ensure a website project is finished on time and to the highest possible standard.
8. Lacking a design system
A design system isn’t just for a one-off website project, it’s for life. A design system brings all of the visual and functional elements of an organisation into one place, ensuring that every element of design, realisation and development fulfils its brand principles. On a practical level, it also helps teams focus on the bigger picture rather than waste valuable time of frequently repeated design questions.
9. Missing a prime mover
Every team needs a mover and shaker. He or she is the person who inspires, leads, and gets things done. Without a prime mover at the helm, a website project risks being slowed down by inefficient decision making and a lack of vision. Before you start a new project, designate somebody in a good architectural role who can make technical and design decisions to be your prime mover.
10. Being out of sync with corporate strategy
If a website project isn’t aligned with a wide corporate strategy it’s going to meet opposition at every corner. A well-mapped strategy is essential to keep the project on track and ensure it’s contributing to your organisation’s goals.
It can be tempting to blame all your problems on your CMS, but look a little deeper and you might well find that something else is slowing down the progress of your project. From designating a prime mover to streamlining your workflow, there’s so much you and your team can do to eliminate pressure points and supercharge productivity.
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Frequently asked questions
What is a CMS?
What is a digital project?
Undertaking that aims to introduce, transform, or manage digital strategies and operations in or with your organisation.
How to run a digital project?
How to choose a CMS?
Consider the requirements of your organisation: your audience channels, your budget, self-hosting vs. cloud, and the UX of the CMS.