Consumer behaviour is turning increasingly digital. And for the world of B2B, researching products and services is performed almost exclusively online—on computers, tablets, phones, and even indirectly through the Internet of Things, wearables, digital signage, and APIs.
This means that your customer journey is more important than ever before. If you want to not just stay ahead of your competitors, but to survive the digital disruption overall, you need a future-proof, flexible, and agile digital platform.
Reaching out to your actual and potential customers today can be done through a limitless array of digital channels. At the same time, development and progress in digital technologies are moving blazingly fast. And on top of this comes the increased customer expectations and demands. Customers simply will not settle for slow websites, clunky apps, or bad user experiences any longer.
We believe Enonic can help your organisation solve and overcome all of these challenges—being future-proof, flexible, agile, omnichannel-ready, and enabling a superb customer journey.
Now, let us delve into the technical specifics of this bold claim.
Enonic’s philosophy can essentially be summarised in two words: content first. At the heart of all your digital experiences lies content—meaningful, helpful, and engaging content for your customers. Fancy visuals, cool functionality, and a fast and responsive website or app are empty shells without great content in the foundations.
What “content first” means is that the Enonic platform is built for creating, editing, and distributing your precious content as efficiently as possible. By default, our platform treats every content item as structured—meaning it is of a certain type, has the same characteristics as other content items of its kind, and can be re-used in countless ways as a result.
For instance, all content items of the type “page” can only act in a certain way and be used in a specific manner—by your instructions. The same goes for “blog,” “person,” “case study,” “service,” “image,” “document,” and so forth. Content types are tailor-made for each customer, and their operations and logic are entirely up to you.
As a result of our content first philosophy, we are neither a classic CMS nor a headless CMS—we are both! We offer a hybrid CMS, taking page building, content organisation, image handling, URL management, and more from the classic CMS, while simultaneously offering the lightweight database and API approach from the headless CMS for omnichannel distribution.
In this way, you can use Enonic as your project requires. If you want to make a complex website, do it with our classic CMS capabilities. If you want to build an app, please go ahead with our headless functionality. If you want a mixture, you can of course do that too. Your content is always at the centre of our platform, and only your imagination sets the limit for its usage.
Enonic aims to appeal to all the relevant groups of internal stakeholders in your organisation. While some digital platforms aim to please the developers, others seek to cater mainly to the editors’ needs. In Enonic, we built our platform from scratch in 2015 in order to help unify your organisation—including business, marketing, and IT.
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