What’s Cooking? Enonic AI Content Agent

Managing digital content can be challenging, and we at Enonic have been exploring how artificial intelligence can help digital teams like yours.

We’re excited to introduce you to Juke, our very own AI content agent designed to lend a helping hand!

Background

Artificial intelligence has swiftly moved from a futuristic concept to an integral part of modern business operations. Its impact on content management and digital strategy is yet to be fully understood, but it’s clear that it offers unprecedented opportunities to streamline processes and enhance creativity.

The integration of AI into content management systems promises to eliminate tedious and repetitive tasks, allowing team members to focus on what truly matters—innovation and creativity. By automating routine operations, AI empowers teams to allocate more time to strategic initiatives that drive growth and engagement.

Our AI Vision

At Enonic, we envision the AI as a collaborative team member. Juke is designed to work alongside your team, assisting in real-time or handling tasks asynchronously. Our goal is simple yet ambitious:

In the future, you should be able to run a big enterprise on autopilot, with the occasional human review.

Watch an early demo of the Enonic AI content agent on YouTube (in Norwegian) »

Setting the Context

First, in order for Juke to know what he’s supposed to do, he needs context and instructions. Just like any human.

In other words, you need to define the digital strategy of your organization to the AI. This will be done through an input field, a rule set in the app which will pertain to each individual project in Enonic’s Content Studio.

The strategy input may contain information about:

• Key business goals, objectives, and KPIs
• Content model
• Target audience, personas, and customer journey mapping
• Digital channels

Other topics we think you should be able to inform the AI about is SEO and content marketing, which includes an activity plan (campaigns etc.) and tone of voice. Not to mention data and analytics, with competitor analyses, and for instance a full overview of your organization’s domain.

Pluggable Skills

When Juke is ready to go to work, what can he actually do? One of the AI content agent’s standout features is its extensibility through pluggable skills. This modular approach allows you to equip Juke with the capabilities that best serve your team’s needs.

Here’s a glimpse of the skills we envision for Juke:

Core Skills

• Copywriter: Craft compelling content with Juke’s baseline copywriting abilities.
• Translator: Break language barriers by translating content efficiently.
• Metadata and SEO Optimization: Enhance content discoverability with automated SEO best practices.

Collaborative Tools

• Taskmaster: Collaborate on tasks such as developing campaigns, landing pages, blog posts, and case studies.
• Bulk Operations: Execute large-scale tasks swiftly, saving time and resources.
• Activity Planner: Schedule and assign activities, with options for recurring tasks.

Intelligent Assistance

• Assistant (Chat and Voice): Interact with Juke through chat or voice commands for instant support. Imagine dictating a new blog post idea while driving and assigning it to a team member seamlessly.
• Image, Video, and Sound Generation: Create engaging multimedia content with AI-powered generators.
• Content Analysis and Tagging: Utilize Juke’s ability to analyze and tag content for better organization and retrieval.

Advanced Capabilities

• Search Enhancement (Retrieval Augmented Generation): Improve search functionality for end-users by leveraging existing content.
• Competitor Analysis and Suggestions: Receive monthly analyses of competitors’ blog posts, with actionable insights.
• Compliance and Workflow Validation: Ensure content meets compliance standards and follows workflow protocols.
• Optimization and A/B Testing: Generate content variants to optimize performance through A/B testing.

What’s on the Horizon?

We’re excited to announce that the first features to be released will be the “Copywriter” and “Translator” services. These tools aim to enhance your content creation process from day one.

As we move forward, additional skills and features will be rolled out progressively. Your feedback is invaluable to us, and we are committed to refining Juke based on your experiences and suggestions.

The Technology Behind Juke

Juke is powered by cutting-edge technologies that place it at the forefront of AI innovation, and we are using the following technologies to get there.:

• Large Language Models (LLMs): Utilizing advanced AI models like Google Gemini for natural language processing.
• Prompt Engineering and LangChain: Enhancing AI interactions through sophisticated prompting techniques.
• Google Vertex AI: Leveraging Google’s AI platform for hosting scalable and robust AI models and performance.
• Retrieval Augmented Generation (RAG): Combining retrieval systems with generative models for more accurate and context-aware outputs.
• Vector Search: Implementing efficient search algorithms for faster and more relevant results.
• State-of-the-Art Models Research: Continuously exploring the latest models like Gemini, ChatGPT, and Meta’s LLaMA to keep Juke at the cutting edge.

Join Us in Shaping the Future

The integration of AI into content management is an exciting journey. With Juke, we’re taking a significant step towards a future where enterprises can operate with enhanced efficiency and creativity.

We invite you to be part of this exciting journey. Together, we’ll explore the possibilities, overcome challenges, and redefine what’s possible in the digital landscape.