Inbound marketing is a long term and holistic strategy for attracting, converting, closing, and delighting leads and customers in a B2B setting.
By planning and producing quality content tailored specifically for our audience, we are able to make leads come to us, instead of us coming to them through cold calls or traditional advertising.
Finally, by using marketing automation we are able to optimise campaigns and nurture leads to become increasingly ready for a sales meeting.
After Enonic started using inbound marketing, we have seen many positive results:
Enonic strongly want our partners to succeed. We are therefore offering an inbound marketing booster kit to help you get started with attracting and closing new customers.
How do we achieve this?
In the past few years we have created a sizable repository of content, which can readily be shared with our partners. We can thus offer:
By localising or doing necessary editorial changes, you can get a set amount of our content free of charge. These quality assets can then help you get started with your own marketing efforts.
It is important to stress that Enonic will not do everything for our partners, but will rather share assets and know-how in order to help you get started.
All we ask for in return is attribution and a transparent business relationship.
The inbound marketing booster pack is unique for each partner, and we are flexible when it comes to the specific details. However, we do offer two general tiers as a starting point:
Entry |
6 blog posts |
2 premium contents |
Self-promoting blog posts need to be written by partner |
1 Enonic blog post per month after launch |
Advanced |
12 blog posts |
4 premium contents |
Self-promoting blog posts need to be written by partner |
2 Enonic blog posts per month after launch |
HubSpot/other marketing automation tool implemented |
The inbound marketing booster pack onboarding process looks like this:
Get acquainted with the inbound principles
Choose and adjust personas