The exact structure of a business case depends on the needs of you and your organisation. Check each section that fulfils a purpose for your organisation, and exclude the ones that don’t qualify.
Provide an essential overview of the issues you want to address, what goal you want to reach, what benefits your organisation can expect, and what specific actions will be performed.
Describe your current context, what challenges and opportunities it creates, what impact this has on your organisation.
Benefits and limitations
Present both financial and non-financial benefits of the proposal for your organisation, as well as any potential and actual limitations.
Identify potential solutions—i.e. CMSs or digital experience platforms—to your challenges, and provide substantial details for your stakeholders with a range of possible options.
List what stakeholders and processes will be impacted by the solution, as well as detailing side-effects.
Document the implementation approach, timeline, and required resources—all in logical stages.
Consider political, economic, sociological, technological, and legal factors in your industry, in order to demonstrate a thorough understanding of your key market.
Clarify project ownership, project leadership and management, as well as budget, oversight process, and reporting.
Outline the forecasted costs and benefits, both total and spend profile over time—together with ROI and NPV.
A more in-depth consideration of risks and limitations, where you can summarise all significant risks and opportunities, and how they will be managed.