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Progressive Web Apps

PWA illustration showing mobile phone with office league app on a foosball table

Gartner predicts 20% of brands will abandon their native apps by 2019 due to a new trend called "Progressive Web Apps" or just PWA.  This initiative has been led by Google through enhancements to the Chrome browser and Android operating system, allowing developers to deliver web-based applications that rival, or even out-perform the native apps user experience.

Developments in web standards and browser functionality now enable you to build web applications that work offline and utilize functionality that was previously exclusive to native apps. All the major players in the browser and OS arena are now racing to deliver the best user experience for Progressive Web Apps.

Advantages of building a PWA

The more you delve into PWA, the more benefits you discover. Here are 5 reasons why you could benefit from creating a Progressive Web App.

Reduce Development time

Progressive Web Apps in most cases eliminate need for development of Android, iPhone and Windows native apps. Imagine the possibilities if you could focus all of this effort solely on your web app, and still deliver the same experience to all of your users around the world. Then, imagine the cost savings.

Increase user adoption 

Data from comScore revealed that 49% of smartphone users download zero native apps in a typical month.  The journey of installing an app is often too much for many users. With PWA its is as simple as visiting a web link. Everything happens in the background, and a simple prompt asking if the user would like to add the website to their home screen completes the "installation".

Better business results

Better user experiences results in higher conversion rates.  By removing friction, you make it easier for customers to convert.  Whether it’s ecommerce, subscriptions, bookings, engagement, dwell time, loyalty, retention, cross selling, upselling or clicks, PWA can help boost these metrics.

By developing a Progressive Web App...

  • Twitter experienced a 65% increase in pages per session, 75% increase in tweets sent, and a 20% decrease in bounce rate.
  • Lancôme saw a 17% increase in conversions, 53% increase in mobile sessions on iOS and an 8% increase in conversion rates on recovered carts via push notifications.
  • Alibaba saw 76% higher conversions across browsers, 14% more monthly active users on iOS (30% more on Android), and 4X higher interaction rate from Add to Homescreen.
  • Wego increased organic visits by 12%, bounce rates dropped by 20%, visits increased 26% and conversions increased 95%.

Better user experience results in improved engagement and conversion, which means more revenue, customer satisfaction and loyalty. PWA has set the stage for a major shift away from native app development, back to the web.  This potentially means huge cost savings for companies, and a happier, more loyal customer base.


With a PWA, your user always have the freshest version of the app. You don’t have to disturb them with updates, and as a bonus you can do continuous deployments to bring new features and fixes to your users instantly.


PWAs tend to be much leaner than native apps. Twitter’s new PWA ”requires less than 3% of the device storage space compared to Twitter for Android” and Ola’s PWA is 500 times smaller than their iOS app. If you are building for scale, it’s important to think about resource, performance, storage and processing power. Leaner, slicker applications are more efficient.

Enonic Accelerates your PWA project


Enonic Apps are powerful, scalable and feature rich web applications that runs in any cloud. Enonic Apps eliminate the need for traditional application infrastructure and removes technical complexity from your project. This shortens the time form idea to prototype to production.


Enonic is Open Source and based on open standards. By using Enonic technology you avoid lock-in to proprietary clouds and software platforms. Enonic provides powerful tools that increase developer productivity.

Kick start your project

Enonic Market provides 3rd party applications, libraries and starterkits to bootstrap your project. It’s the closest thing to an appstore for web applications. 

Check out the following projects on Enonic Market:

Want to build a PWA?

Enonic can help you build a proof of concept. Get in touch by filling in the form below!