Gartner predicts that by 2020 Progressive Web Apps (PWA) will replace 50% of consumer-facing apps. This initiative has been led by Google through enhancements to the Chrome browser and Android operating system, allowing developers to deliver web-based applications that rival, or even out-perform the native apps user experience.
Developments in web standards and browser functionality now enable you to build web applications that work offline and utilize functionality that was previously exclusive to native apps. All the major players in the browser and OS arena are now racing to deliver the best user experience for Progressive Web Apps.
It stands to reason that a better user experience results in higher conversion rates. If you remove friction and frustrations from your application, you make it easier for customers to achieve their goals - and therefore yours. PWA presents huge opportunities to deliver better experiences, so whether its ecommerce, subscriptions, bookings, engagement, dwell time, loyalty, retention, cross selling, upselling or clicks, PWA can help boost these metrics.
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